Publisher 2.0: revenue generating from the start

Bookmarking is a new addition to the weaponry of online publishers, helping to improve content indexing within search engines and generate viral traffic. We take bookmarking to the next level. Our bookmark exchanges deliver value in 3 ways for publishers:

1. User behaviour analysis

The recommendations and feedback from your audience on your web content is invaluable for editors, web masters and journalists. As your audience bookmarks and rates your web pages you build a picture of which topics are of interest and which are not.

Moreover, when users bookmark content away from your web portals you begin to understand what your audience really values. This can help plan better content for your publications as well as engage your audience on topics that are imprortant to them.

2. Higher CPM rates

Our bookmarking exchange provides the capability to authenticate users automatically. This means they can bypass your traditional web login processes and go straight to registered user content. For the publisher this means you are able to serve a web advert to a known user profile, versus a generic IP address. The effect is higher CPM rates and better advertising targeting. For the User, they benefit with a seamless user experience.

3. Increased site traffic

Bookmarking is a cost effective way of getting your audience to recommend your content to their colleagues, peers and friends. This can help you drive viral traffic back to articles and help grow new user registrations.

Platform considerations

Our solution is fully white labelled, keeping you firmly in control of your audience and data. It can be readily integrated with your portals, websites, search platforms and other Web 2.0 services.

The Bookmark Exchange exposes data to your content management system using 'data panels' which can be referenced on any webpage. We have a portfolio of components for easy integration with leading content management systems.

We can provide our Bookmark Exchanges under a partnership approach and usage business model, as well as, a more traditional customer licensed solution.

For a full technical specification please contact us.

Solutions

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